Thyne, Maree, Hede, Anne-Marie and White, Tabitha (2009) Co-constructing the museum visitors’ experience: a case of two literary museums. In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Australian and New Zealand Marketing Academy (ANZMAC), Canning Bridge, WA.

Abstract

This paper explores the way in which visitor experiences can be co-constructed in a museum context, depending on the type of authenticity apparent. The research is set within the context of two literary heritage attractions – 56 Eden Street (the childhood home of Janet Frame) and the Katherine Mansfield Birthplace. Findings highlight that visitors perceived that they have had a positive experience even in the absence of indexically authentic artefacts, because they draw on the knowledge of the curator and their own imagination to co-construct their experience.

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