Disastrous Events and Destination Image

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Junek, Olga, Binney, Wayne and Deery, Margaret (2004) Disastrous Events and Destination Image. In: CAUTHE 2004: Creating Tourism Knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 376-387.


Many disastrous events worldwide have impacted on the image of tourist destinations. The subsequent downturn in tourism numbers and tourism spending has been directly blamed on those events. Arrival numbers and hotel occupancy rates have shown an immediate downturn following disastrous events in recent years. A comprehensive crisis management plan should incorporate guidelines to manage the return to the pre-disaster stage and re-positioning of the destination to re-establish its image. The destination image models discussed in the literature, to date, have not included crisis management as one of the important considerations for a destination. This paper advocates changes to tourism destination image models that recognise the importance of crisis management and its subsequent impact on destination image. Tourism industry planners and marketers need to have access to reliable theoretical frameworks that incorporate all aspects of destination image to guide strategy formulation. The suggested improved model incorporating crisis management status - the preparedness for and the ability to deal with a disaster at any level - is more likely to provide this opportunity.

Additional Information

Proceedings of the 14th International Research Conference of the Council for Australian University Tourism and Hospitality Education, held at the Brisbane Convention and Exhibition Centre, 10-13 Feb. 2004

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5525
ISBN 1864997583
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Keywords ResPubID7023, disastrous event, crisis management, tourism pattern, travel flow, destination awareness, image perception, marketing, image development model, visitation, contingencies, strategies, action plan, international terrorism, HIH Insurance
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