The Perverse Effect of Country-of-Origin Labelling on Multiculturalism in a Pluralistic Society

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Miranda, Mario J (2006) The Perverse Effect of Country-of-Origin Labelling on Multiculturalism in a Pluralistic Society. The European Retail Digest (50). pp. 56-59. ISSN 1352-9633

Item type Article
URI https://vuir.vu.edu.au/id/eprint/553
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords country-of-origin ; labelling ; multiculturalism ; pluralistic society ; Australia ; global brand
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