Does the Duplication of Purchase Law Apply to Radio Listening?

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Lees, Gavin and Wright, Malcolm (2009) Does the Duplication of Purchase Law Apply to Radio Listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/5547
ISBN 1863081585
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > SEO Classification > 8904 Media Services
Keywords ResPubID17516, market segmentation, radio audience, New Zealand, Manawatu
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