Edinburgh's Winter Festival

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Wardrop, K and Robertson, Martin (2004) Edinburgh's Winter Festival. In: Festival and Events Management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, J, McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 346-357.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5574
ISBN 9780750058720
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID18508, Edinburgh winter festival, funding, history, commercial sustainability
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