Events and the Destination Dynamic : Edinburgh Festivals, Entrepreneurship and Strategic Marketing
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Robertson, Martin and Wardrop, K (2004) Events and the Destination Dynamic : Edinburgh Festivals, Entrepreneurship and Strategic Marketing. In: Festival anf Events management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, J, McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 115-129.
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/5673 |
| ISBN | 9780750658720 |
| Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | ResPubID18503, events, Edinburgh Festivals, entrepeneurship, strategic marketing |
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