Exploring Multi-Dimensional Perceptual Ranking of Marketing Journals by North American Academics

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Polonsky, Michael Jay and Whitelaw, Paul A (2004) Exploring Multi-Dimensional Perceptual Ranking of Marketing Journals by North American Academics. In: 2004 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing. Bernhardt, Kenneth L, Boles, James S and Ellen, Pam Scholder, eds. American Marketing Association, Chicago, IL, pp. 13-20.

Abstract

This paper develops a weighted multi-dimensional perceptual rankings based on respondents evaluation of a journals prestige, contribution to theory, contribution to practice and contribution to teaching. Comparisons are made between rankings of individual criteria and composite rankings. Comparisons are also made to recent single dimension perceptual-based rankings and citation-based rankings.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5690
Official URL http://www.marketingpower.com/Community/ARC/Gated/...
ISBN 0887573115
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 2001 Communication and Media Studies
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID7618, published work, journal ranking, publishing outlets, marketing discipline, perceptual evaluation, evaluative criteria, academic community
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