Exploring US Consumers Understanding of Carbon Offsets

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Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana (2009) Exploring US Consumers Understanding of Carbon Offsets. In: AMS 2009: Developments in Marketing Science: Annual Conference of the Academy of Marketing Science. Robinson, Leroy, ed. Academy of Marketing Science, Coral Gables, Fla, pp. 14-18.


This study found the relationship between general environment knowledge and carbon offsets knowledge is inversely related and no significant differences in general environment or carbon offset behavior exists between levels of knowledge. The fmdings lend support that consumers may misunderstand 'carbon offset' claims thus public policy intervention is required. Conference held: 20-23 May 2009. Theme: "Marketing for a Better World"

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5697
ISBN 0939783290
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1505 Marketing
Historical > SEO Classification > 9104 Management and Productivity
Keywords ResPubID17536, consumer knowledge, environmental issues, green marketing tools, consumer behavior, environmental marketing, implication, regulation
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