Directing store flyers to the appropriate audience

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Miranda, Mario J and Konya, Laszlo (2007) Directing store flyers to the appropriate audience. Journal of Retailing and Consumer Services, 14 (3). pp. 175-181. ISSN 0969-6989

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Item type Article
DOI 10.1016/j.jretconser.2006.05.002
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Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID12886, store flyers, deal-prone, grocery shoppers, marketing
Citations in Scopus 28 - View on Scopus
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