Irish Theme Pubs: An Evaluation of Environmental Cues

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O'Mahony, Barry G, Binney, Wayne and Hall, John (2004) Irish Theme Pubs: An Evaluation of Environmental Cues. In: CAUTHE 2004 : Creating tourism knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Conference of Australian University Tourism and Hospitality Education, Australia, pp. 546-557.


A major phenomenon in hospitality retailing in recent years has been the growth in Irish theme pubs. These pubs consist of a collection of both tangible and intangible attributes referred to as environmental cues or atmospherics. Although environmental cues have been found to have a significant influence on consumer behaviour, little research has been conducted into their effects within Irish theme pubs. Using an established research framework, the aims of this study were to identify and evaluate environmental cues within Irish theme pubs and to establish how the dimensions of this framework influenced customers of Irish theme pubs in Melbourne. Qualitative interviews were conducted with customers of six selected Irish theme pubs and with the owners of these establishments. Whilst confirming the importance of environmental cues to Irish theme pub customers, the study also provides information that has application for hospitality retailers.

Additional Information

Proceedings of the 14th International Research Conference of the Council for Australian University Tourism and Hospitality Education, held at the Brisbane Convention and Exhibition Centre, 10-13 Feb. 2004.

Item type Book Section
ISBN 1864997583
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID7697, marketing, evaluation, hospitality, atmospherics, Irish pub, inanimate environment
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