Major case study : Shape shifters - the role and function of modern museums
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Lockstone, Leonie (2007) Major case study : Shape shifters - the role and function of modern museums. In: Musum marketing : competing in the global marketplace. Rentschler, Ruth and Hede, Anne-Marie, eds. Elsevier, Amsterdam, pp. 61-68.
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/6055 |
| ISBN | 9780750680653 |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > FOR Classification > 1505 Marketing Historical > FOR Classification > 2102 Curatorial and Related Studies Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | ResPubID13038, trends in the museum sector, entertainment role, museum marketing, National Museum of Australia, Melbourne Museum |
| Citations in Scopus | 3 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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