New Product Preannouncements and Consumer Purchase Postponement: the Moderating Role of Product Familiarity

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Josiassen, Alexander (2009) New Product Preannouncements and Consumer Purchase Postponement: the Moderating Role of Product Familiarity. In: 38th European Marketing Academy (EMAC) Annual Conference - Marketing and the Core Disciplines, 26-29 May 2009, Nantes, France.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/6163
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > SEO Classification > 9104 Management and Productivity
Keywords ResPubID17820, purchases, products, consumers
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