Segmenting the Local Market for Cultural Tourist Attractions: A Case of Melbourne, Australia
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Hede, Anne-Marie, Hall, John and O'Mahony, Barry G (2004) Segmenting the Local Market for Cultural Tourist Attractions: A Case of Melbourne, Australia. In: Proceedings of Tourism : State of the Art II Conference 2004. The Scottish Hotel School, University of Strathclyde, Glasgow, Scotland.
Abstract
The aim of this study was to explore whether there are differences across segments of the local resident market in terms of their motives for engaging in leisure activities within the context of tourist attractions. Gaining information on leisure motivations is of paramount importance for marketers of tourist attractions and destinations, particularly in increasingly competitive market places. The study was set within the context of Melbourne, Australia, which has an expanding set of tourist attractions, and focused on local residents of Melbourne.
| Additional Information | Conference held: 27-30 June 2004, Glasgow, Scotland |
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/6396 |
| ISBN | 0954803906 9780954803902 |
| Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1505 Marketing Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | ResPubID7480, travel, tourism market, tourism management, academic tourism, marketing |
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