Using Net Promoter Type Scores to Understand Brand Personality: A Three University Exploration

Full text for this resource is not available from the Research Repository.

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Using Net Promoter Type Scores to Understand Brand Personality: A Three University Exploration. In: IAPNM09: 8th International Congress of the International Association on Public and Nonprofit Marketing, 17-19th June 2009, Valencia (Spain). Universitat de València.

Abstract

Conference theme: "New Approaches to Public and Non-Profit Marketing Research and Practice"

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/6662
ISBN 9788469231791
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Current > FOR Classification > 1503 Business and Management
Historical > SEO Classification > 9104 Management and Productivity
Keywords ResPubID18523, net promoter type scores, brand personality, nonprofit marketing, universities
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login