Popularizing Fashion in Melbourne, Australia

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Weller, Sally Anne (2011) Popularizing Fashion in Melbourne, Australia. In: The Fashion Reader, 2nd revised edition. Welters, Linda and Lillethun, Abby, eds. Berg Publishers, Oxford, pp. 243-249.


Whilst most research into the connections between fashion and the city focuses on "world cities" like Paris, Milan, and New York, much less is known about fashion processes in smaller cities. Yet small cities provide an opportunity to examine fashion's embeddedness in places, explore how places maintain their reputation as fashion centers, and understand the relationship between local fashion consumption processes and sustainable fashion industries. This chapter explores these issues thorugh an examination of the annual L'Oreal MelbourNe Fashion Festival (LMFF) in Australia's leading place of fashion, the city of Melbourne.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/6890
ISBN 9781847885890
Subjects Historical > Faculty/School/Research Centre/Department > Centre for Strategic Economic Studies (CSES)
Historical > FOR Classification > 1402 Applied Economics
Historical > SEO Classification > 8604 Leather Products, Fibre Processing and Textiles
Keywords ResPubID20933, ResPubID24235, clothing, dress, fashion, mass consumers, consumption, retail, popularising, Melbourne
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