Specifications for a Website Audit Tool for Small Businesses

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Burgess, Stephen (2011) Specifications for a Website Audit Tool for Small Businesses. In: E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness. Cruz-Cunha, Maria Manuela and Varajão, João, eds. Business Science Reference, Hershey, PA, pp. 229-245.

Abstract

These days, small businesses typically have a web presence beyond their own website, employing the services of other online providers to host details of their businesses and hopefully attract more customers to them. This chapter examines the notion of a web presence audit tool for small businesses to enable them to track the various website features that they have implemented on their own, and other, websites over time. A ‘website feature‘ can be something as simple as listing the business address and telephone number on the website, but it can also include more advanced features such as online ordering and purchasing. The chapter discusses the specifications for such a website audit tool and suggests a relational database design for the tool. The resultant specifications are to be trialed in a number of settings before being introduced to a wider group of small businesses.

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Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/8840
DOI https://doi.org/10.4018/978-1-61692-880-3.ch014
ISBN 9781616928803 (hbk.) 1616928808 (hbk.) 9781616928827 (online)
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Current > FOR Classification > 0806 Information Systems
Historical > SEO Classification > 970108 Expanding Knowledge in the Information and Computing Sciences
Keywords ResPubID23284, business website, website audit tool, small businesses, website feature
Citations in Scopus 1 - View on Scopus
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