Burgess, Stephen (2011) Specifications for a Website Audit Tool for Small Businesses. In: E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness. Cruz-Cunha, Maria Manuela and Varajão, João, eds. Business Science Reference, Hershey, PA, pp. 229-245.

Abstract

These days, small businesses typically have a web presence beyond their own website, employing the services of other online providers to host details of their businesses and hopefully attract more customers to them. This chapter examines the notion of a web presence audit tool for small businesses to enable them to track the various website features that they have implemented on their own, and other, websites over time. A ‘website feature‘ can be something as simple as listing the business address and telephone number on the website, but it can also include more advanced features such as online ordering and purchasing. The chapter discusses the specifications for such a website audit tool and suggests a relational database design for the tool. The resultant specifications are to be trialed in a number of settings before being introduced to a wider group of small businesses.

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