Strategic and tactical alliances: do environmental non-profits manage them differently?
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Polonsky, Michael Jay, Lefroy, Kathryn, Garma, Romana and Chia, Norman (2011) Strategic and tactical alliances: do environmental non-profits manage them differently? Australasian Marketing Journal, 19 (1). pp. 43-51. ISSN 1441-3582
Abstract
This paper specifically seeks to examine whether power imbalance, managerial imbalance, conflict, organisational compatibility, prior history or age of alliance are important in the management of alliances involving environmentally-focused nonprofits. We examine how they vary in regard to whether collaboration is strategic or tactical in nature, and whether these factors have an impact on the perceived effectiveness of collaborations. Finally, we examine whether different approaches are adopted for regulating strategic and tactical collaborations in the areas of formality, exclusivity, exit barriers and financial incentives.
| Additional Information | Special Section: 2009 International Nonprofit and Social Marketing Conference Best Papers — 2009 International Nonprofit and Social Marketing Conference Best Papers |
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/9280 |
| Official URL | http://pdn.sciencedirect.com/science?_ob=MiamiImag... |
| Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of International Business Historical > SEO Classification > 8998 Environmentally Sustainable Information and Communication Services |
| Keywords | ResPubID23998, alliances, non-profit organisations, NPOs, environment, marketing, strategy, collaborations, exit barriers, financial incentives |
| Citations in Scopus | 6 - View on Scopus |
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