On location
Download
Download
Download![[thumbnail of Pages_from_Marketing-12-06-07-LBA.pdf]](https://vuir.vu.edu.au/style/images/fileicons/text.png "Pages_from_Marketing-12-06-07-LBA.pdf")
Export
Higgs, Bronwyn (2008) On location. Marketing Magazine, Januar. pp. 82-84. ISSN 0819-1131
Abstract
The technology is now available to pinpoint the geographic location of users mobile communications devices. This article explores what this means for advertisers.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/951 |
| Official URL | http://www.marketingmag.com.au/ |
| Subjects | Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | advertising, mobile communications, geographic location, marketing |
| Download/View statistics | View download statistics for this item |
CORE (COnnecting REpositories)