Researching and profiling Australian consumer markets

Higgs, Bronwyn (2005) Researching and profiling Australian consumer markets. Marketing Magazine, June 2. pp. 78-79. ISSN 0819-1131


Some marketers believe that they must purchase expensive market research to prepare insightful consumer profiles. In reality, however, high quality profiles can be prepared using publicly available secondary sources.

Item type Article
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords marketing research, consumers research
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