Innovation in Open, Online, Product Development Forums: A Pilot Study

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Ip, Barry and McGrath, Michael (2011) Innovation in Open, Online, Product Development Forums: A Pilot Study. In: The future of work and organisations : 25th Annual Australian and New Zealand Academy of Management Conference, 7-9 December 2011, Wellington, New Zealand. Australian and New Zealand Academy of Management, Wellington, N.Z..


More and more companies are seeking to involve their customers more closely in the design of innovative new products and, increasingly, this is happening through the use of open, online forums. In this study, a preliminary analysis of one of the more popular online innovation forums (Dell’s ‘IdeaStorm’) is undertaken in an attempt to identify conditions that might lead to success of failure (in terms of new ideas). Use is made of formal ‘Social Network Analysis’ (SNA) techniques, with a focus on network structure, power and influence, subgroups and roles.

Additional Information

Paper number: ANZAM2011-005

Item type Book Section
ISBN 9781877040870
Subjects Historical > FOR Classification > 0805 Distributed Computing
Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > SEO Classification > 8616 Computer Hardware and Electronic Equipment
Keywords ResPubID23535, online innovation, social network analysis, social networks, networking, design, social media, online communities, Internet, user, consumer-generated content, CGC websites,
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