The gloss free glossary

Higgs, Bronwyn (2006) The gloss free glossary. Marketing and Media Survival Guide, Novemb. ISSN 1441-7863.


Media representatives often rely on jargon to make sales presentations. To the uninitiated client, the confusing array of audience terms can be daunting. This article outlines commonly used audience measures and explains how they are used. It also alerts potential advertisers to some common problems interpreting and using audience measures.

Item type Article
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords glossary, jargon, media, advertising language
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