The gloss free glossary
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Higgs, Bronwyn (2006) The gloss free glossary. Marketing and Media Survival Guide, Novemb. ISSN 1441-7863.
Abstract
Media representatives often rely on jargon to make sales presentations. To the uninitiated client, the confusing array of audience terms can be daunting. This article outlines commonly used audience measures and explains how they are used. It also alerts potential advertisers to some common problems interpreting and using audience measures.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/961 |
| Official URL | http://www.marketingmag.com.au/ |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | glossary, jargon, media, advertising language |
| Download/View statistics | View download statistics for this item |
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