Get with the program

Higgs, Bronwyn (2006) Get with the program. Marketing Magazine, Septem. pp. 74-75. ISSN 0819-1131


With many consumers now blocking out traditional advertising, many marketers are turning to branded content and product placement to connect with audiences. This article offers tips on how to get embedded.

Item type Article
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords marketing, new media, Internet
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