Get with the program
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Higgs, Bronwyn (2006) Get with the program. Marketing Magazine, Septem. pp. 74-75. ISSN 0819-1131
Abstract
With many consumers now blocking out traditional advertising, many marketers are turning to branded content and product placement to connect with audiences. This article offers tips on how to get embedded.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/964 |
| Official URL | http://www.marketingmag.com.au/ |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | marketing, new media, Internet |
| Download/View statistics | View download statistics for this item |
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