Consumers are the new kings of content

Higgs, Bronwyn (2006) Consumers are the new kings of content. Marketing Magazine, March,. pp. 72-73. ISSN 0819-1131


New media calls for new strategies. In part one of a series on new media, this article looks at the marketing opportunities of blogs.

Item type Article
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords new media, blogs, marketing
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