Family holiday decision making: the knowledge and influence of adolescent children and parents

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Watne, Torgeir and Winchester, Tiffany (2011) Family holiday decision making: the knowledge and influence of adolescent children and parents. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.


This paper investigates the influence adolescent children have over their parents with regards to holiday decisions . A dyadic method of analysis was used to determine the level of influence young people have on the decision making of their parents. Our research shows that the families in general do not s ee their adolescent children as more knowledgeable than the parents when it comes to holidays . However, the level of knowledge the family perceives the child to have is strongly related to how much influence the child then has over the parent. Also, the le vel of „expertness‟ the family attribute to the child is strongly related to the family‟s attitude towards the child as a socialisation agent for the parent. Parents knowledge on the other hand, is not related to how influenced they are by their children. Finally, daughters have a larger impact on their parents‟ holiday decisions than sons. --Conference held Perth, 28-30 November.

Additional Information

Paper 120, track 121.

Item type Book Section
Official URL
ISBN 978646563305
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of International Business
Historical > SEO Classification > 9301 Learner and Learning
Keywords ResPubID24006, holidays, consumer socialisation, children‟s influence on parents, dyadic data analysis, influences, attitudes, vacations, purchase decisions, purchasing, consumer behaviour
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