The marketing missing link

Higgs, Bronwyn (2008) The marketing missing link. Marketing Magazine, March,. pp. 68-69. ISSN 0819-1131


The great divide between marketing academics and practitioners is intensifying. This article reviews some recent conference papers presented at the Australia New Zealand Marketing Academy and considers the evolution of the marketing discipline; both theoretical and practical.

Item type Article
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords marketing
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