The marketing missing link
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Higgs, Bronwyn (2008) The marketing missing link. Marketing Magazine, March,. pp. 68-69. ISSN 0819-1131
Abstract
The great divide between marketing academics and practitioners is intensifying. This article reviews some recent conference papers presented at the Australia New Zealand Marketing Academy and considers the evolution of the marketing discipline; both theoretical and practical.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/973 |
| Official URL | http://www.marketingmag.com.au |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | marketing |
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