Marketing competences and customer value: a comparison study across cultures

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Nasution, Hanny and Mavondo, Felix (2010) Marketing competences and customer value: a comparison study across cultures. In: Cultural Perspectives in Marketing Conference Program, 21-24 July 2010, Lille, France.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/9747
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of International Business
Keywords ResPubID22637; marketing strategy and performance
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