Kay, Pandora, Hede, Anne-Marie, Inglis, Judi and Polonsky, Michael Jay (2008) Applicability of Leisure Theory to Managerial Views on Volunteerism in a Volunteer Managed Nonprofit Organisation: Some Preliminary Findings. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Western Sydney, pp. 1-8.

Abstract

This paper explores whether a leisure perspective explains volunteer motivations as perceived by managers of one event-based nonprofit organisation - Victoria’s Open Garden Scheme. The results identify that a leisure perspective does not explain all motivations, as some volunteers are socially motivated by a desire to give back to their community. Other motivations are less positive and less voluntary than is expected of leisure and volunteering in a traditional context. Suggestions are made for further research and managerial implications in regards to managing volunteers.

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