Dickman, Sharron (1981) The tourists are coming, the tourists are coming! : an introductory text to the travel and tourism industry. Footscray Institute of Technology, Footscray, Vic..

Abstract

This text answers a need for Australian students interested in the travel and tourism industry. A number of text books are available on this subject, many with information and examples which are useful to the Australian student. However, Australia is a Unique continent. Its distance from other major population centres and its specific geographic situation give it special problems and advantages in the area of travel and tourism. In 1980 the Footscray Institute of Technology permitted me to take advantage of the Professional Experience Programme to be released from normal classroom duties in order to prepare this text which would be particularly appropriate to our students in the Hospitality Studies Area. The new text will fulfill the needs of Australian students, by combining general information with specific Australian facts and figures, as well as Australian examples of planning and development programmes and advertising and promotion campaigns. In this way students at Footscray Institute of Technology will be able to more fully appreciate the role Australia plays in the world travel scene.

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