What's Really Driving Wine Consumers?

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Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2000) What's Really Driving Wine Consumers? The Australian and New Zealand Wine Industry Journal, 15 (4). pp. 68-72. ISSN 0819-2421

Item type Article
URI https://vuir.vu.edu.au/id/eprint/21447
Subjects Historical > FOR Classification > 1503 Business and Management
Current > Division/Research > Graduate School of Business
Keywords marketing, consumer behaviour, quantitative methods
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