Understanding the impact of wine tourism on post-tour purchasing behaviour

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O'Mahony, Barry G, Hall, John, Lockshin, Larry, Jago, Leo Kenneth and Brown, Graeme (2006) Understanding the impact of wine tourism on post-tour purchasing behaviour. In: Global Wine Tourism: Research, Management and Marketing. CABI Publishing, pp. 123-138.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/2262
ISBN 184593170X
Subjects Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID: 11389; ResPubID: 9959
Citations in Scopus 19 - View on Scopus
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