Affective Expectations and Uncertainty Orientation: When do Affective Expectations Stop Influencing Affective Reactions?

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Cowley, Elizabeth, Farrell, Colin and Edwardson, Michael (2004) Affective Expectations and Uncertainty Orientation: When do Affective Expectations Stop Influencing Affective Reactions? Advances in Consumer Research, 31. pp. 140-141. ISSN 0098-9258

Abstract

The Affective Expectations Model indicates that how much a person thinks they will enjoy an experience (affective expectation) is as important as what actually happens during the experience in determining his or her evaluation of the experience (affective reaction; Wilson, Lisle, Kraft, and Wetzel 1989). Affective expectations may also be used to re-interpret or selectively remember the experience (Klaaren, Hodges, and Wilson 1994). We propose that an individual’s approach to uncertain situations may determine the role of affective expectations.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/2549
Official URL http://www.acrwebsite.org/volumes/v31/acr_vol31_67...
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID10200, uncertainty, expectations, affective expectations, orientation
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