Affective Expectations and Uncertainty Orientation: When do Affective Expectations Stop Influencing Affective Reactions?
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Cowley, Elizabeth, Farrell, Colin and Edwardson, Michael (2004) Affective Expectations and Uncertainty Orientation: When do Affective Expectations Stop Influencing Affective Reactions? Advances in Consumer Research, 31. pp. 140-141. ISSN 0098-9258
Abstract
The Affective Expectations Model indicates that how much a person thinks they will enjoy an experience (affective expectation) is as important as what actually happens during the experience in determining his or her evaluation of the experience (affective reaction; Wilson, Lisle, Kraft, and Wetzel 1989). Affective expectations may also be used to re-interpret or selectively remember the experience (Klaaren, Hodges, and Wilson 1994). We propose that an individual’s approach to uncertain situations may determine the role of affective expectations.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/2549 |
| Official URL | http://www.acrwebsite.org/volumes/v31/acr_vol31_67... |
| Subjects | Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing Historical > FOR Classification > 1503 Business and Management |
| Keywords | ResPubID10200, uncertainty, expectations, affective expectations, orientation |
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