Competitive Strategies Adopted by Vegetable Retailers in Mumbai City of India - An Insight

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Goel, Veena and Bhaskaran, Suku (2006) Competitive Strategies Adopted by Vegetable Retailers in Mumbai City of India - An Insight. Indian Journal of Economics and Business, 5 (1). pp. 107-119. ISSN 0972-5784

Abstract

Study indicated the emergence of a more modern retail sector in the midst of traditional wet markets. To cope up with the resource constraints, small and medium sized retailers target the medium and low-price market segments, design merchandise mixes with the fast moving product lines and negotiate for the prices. Large sized retailers target the upper and medium price segments due to better asset positions, offer broader product choices of better qualities maintain prices higher, emphasize customer retention and market development. A handful of these retailers, has started depicting the developed country style modern selling patterns.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/2976
Subjects Current > Division/Research > Other
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID11550, competitive strategy, vegetable retailers, competitive advantage, Indian economy
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