Position-wise contextual advertising: Placing relevant ads at appropriate positions of a web page

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Wu, Zongda, Xu, Guandong, Lu, ChengLang, Chen, Enhong, Zhang, Yanchun ORCID: 0000-0002-5094-5980 and Zhang, Hong (2013) Position-wise contextual advertising: Placing relevant ads at appropriate positions of a web page. Neurocomputing, 120. 524 - 535. ISSN 0925-2312

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/31416
DOI 10.1016/j.neucom.2013.04.018
Official URL http://www.sciencedirect.com/science/article/pii/S...
Subjects Historical > FOR Classification > 0899 Other Information and Computing Sciences
Historical > FOR Classification > 0999 Other Engineering
Current > Division/Research > College of Science and Engineering
Keywords web advertising; online advertising; wikipedia; internet
Citations in Scopus 8 - View on Scopus
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