Regional Branding: Cooperation as the Way Forward for Small Local Business Enterprises in the Czech Republic

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Bergami, Roberto and Pavezova, I (2013) Regional Branding: Cooperation as the Way Forward for Small Local Business Enterprises in the Czech Republic. The International Journal of Knowledge, Culture and Change Management, 12 (1). pp. 39-52. ISSN 1447-9524

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/40279
DOI 10.18848/1447-9524/CGP/v12/50971
Subjects Historical > FOR Classification > 1402 Applied Economics
Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords ResPubID27634, brand management cooperation, marketing communication, small business, regional management, co-branding, economics
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