Marketing up the wrong tree? Organisational perspectives on attracting and/or retaining older adults in sport
Download
Download
Download![[thumbnail of 2021 marketing up the wrong tree.pdf]](https://vuir.vu.edu.au/style/images/fileicons/text.png)
2021 marketing up the wrong tree.pdf
- Published Version
(514kB)
Restricted to Repository staff only
Available under license: Creative Commons Attribution
Export
Eime, Rochelle 
ORCID: 0000-0002-8614-2813, Jenkin, Claire ORCID: 0000-0002-8892-1511, Westerbeek, Hans ORCID: 0000-0001-5092-9676, van Uffelen, Jannique, Harvey, John ORCID: 0000-0001-6927-6580 and O'Sullivan, Grant ORCID: 0000-0003-1351-4273
(2021)
Marketing up the wrong tree? Organisational perspectives on attracting and/or retaining older adults in sport.
Frontiers in Sports and Active Living, 3.
pp. 1-13.
Dimensions Badge
Altmetric Badge
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/42886 |
| DOI | 10.3389/fspor.2021.772361 |
| Official URL | https://www.frontiersin.org/articles/10.3389/fspor... |
| Subjects | Current > FOR (2020) Classification > 4207 Sports science and exercise Current > Division/Research > Institute for Health and Sport |
| Keywords | community sport, organizational perspectives, older adult, aging, health, Australian National and State Sporting Organisations |
| Citations in Scopus | 4 - View on Scopus |
| Download/View statistics | View download statistics for this item |
CORE (COnnecting REpositories)