Penington, Tracey (2022) A non-linear model and framework for implementing transformative change. Research Master thesis, Victoria University.

Abstract

To survive and thrive in today’s business environment requires the ability to implement transformative change to meet market demands. However, the hidden and often mystical nature of implementing transformative change has scholars referring to it as a ‘black box’, with others highlighting the constant and significant failure rate at this stage, often pointing to the inability of linear methods to manage the environmental context. The aim of this study is to explore the process of implementing transformative change in today’s business environment. A conceptual framework guides the study to explore the ‘how’, ‘what’ and ‘why’ aspects, building off the real-world experience of change practitioners based across Australia and New Zealand. A mixed-methods approach is utilised, applying qualitative and quantitative analysis through semi-structured interviews and an online survey. The interviews provide in-depth insight from practitioners leading major transformation programs, whilst the online survey provides the ability to converge and corroborate findings. The findings from this study highlight the need to move to a non-linear process that can manage the dynamic nature of transformative change in the business world today. Firstly, the need for the future state goal to be articulated as a ‘Target Operating Model’ (TOM), the fulcrum of the implementation process. Second, the necessity of the planning design to manage the ‘Delta Effect’, the impacts from the constantly changing environment. Finally, presenting a model that supports a non-linear process, providing a framework for implementing transformative change in today’s business environment. The model and framework from this study provide a practical contribution for those involved with delivering transformative change. For academia, the research builds on and extends further insights and knowledge into this significant process used extensively across our world today.

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