Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches

[thumbnail of s40359-023-01120-7.pdf]
Preview
s40359-023-01120-7.pdf - Published Version (1MB) | Preview
Available under license: Creative Commons Attribution

Doley, Joanna ORCID: 0000-0002-8193-1223 and McLean, Sian ORCID: 0000-0002-4273-2037 (2023) Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches. BMC Psychology, 11. ISSN 2050-7283

Abstract

Background: Body dissatisfaction is a public health issue, however, low awareness of its seriousness, and stigma, may inhibit treatment seeking. The current study evaluated engagement with videos promoting awareness of body dissatisfaction using a persuasive communication approach. Method: Men (n = 283) and women (n = 290) were randomly allocated to view one of five videos; (1) Narrative, (2) Narrative plus persuasive appeal, (3) Informational, (4) Informational plus persuasive appeal and (5) Persuasive appeal only. Engagement (relevance, interest, and compassion) was examined post-viewing. Results: Among both men and women, superior engagement ratings (in compassion for women, and relevance and compassion for men) were demonstrated for the persuasive appeal and informational videos relative to narrative approaches. Conclusion: Videos using clear and factual approaches may promote engagement in body image health promotion videos. Further work should be done to examine interest in such videos specific to men.

Dimensions Badge

Altmetric Badge

Item type Article
URI https://vuir.vu.edu.au/id/eprint/45713
DOI 10.1186/s40359-023-01120-7
Official URL https://bmcpsychology.biomedcentral.com/articles/1...
Subjects Current > FOR (2020) Classification > 5203 Clinical and health psychology
Current > Division/Research > Institute for Health and Sport
Keywords persuasive communication, engagement, social marketing, body dissatisfaction
Citations in Scopus 0 - View on Scopus
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login