Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase

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Che Nawi, Noorshella, Fong, Michelle Wye Leng and Tatnall, Arthur ORCID: 0000-0003-4317-971X (2014) Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase. Journal of Information Technology Education: Research, 13. pp. 15-25. ISSN 1547-9714

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/46033
DOI 10.28945/1944
Official URL https://www.informingscience.org/Publications/1944
Subjects Current > FOR (2020) Classification > 3507 Strategy, management and organisational behaviour
Current > Division/Research > Institute for Sustainable Industries and Liveable Cities
Current > Division/Research > VU School of Business
Keywords e-retailing; online purchase experience; service quality; Malaysia; small business; postgraduate business course
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