Battlefield Tourism in Turkey: An Empirical Analysis of British Ex-Colonial Event Attendance

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Hall, John, Lockstone, Leonie, Basarin, V. John and Shaw, Robin N (2008) Battlefield Tourism in Turkey: An Empirical Analysis of British Ex-Colonial Event Attendance. In: Academy of Marketing Annual Conference 2008 Proceedings : Reflective Marketing in a Material World. Robert Gordon University, Aberdeen, Scotland , pp. 1-8.

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Academy of Marketing. Conference (2008 : Aberdeen, Scotland), 7-8 July 2008
Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5269
ISBN 9781901085945
Subjects Historical > FOR Classification > 1506 Tourism
Historical > FOR Classification > 2103 Historical Studies
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID15066, event research, service quality, special events, large scale, managing visitor satisfaction, Anzac Day, 25 April, Gallipoli, commemorations, Australia, New Zealand, consumer behavior, recommending behaviour, marketing, event management, Dawn service, Anzac Cove
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