Changing a Marketing Quantitative Unit's Perception of Quality: A Non-Quantitative Reflection on an Australian Change Intervention (Part 1)

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Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Changing a Marketing Quantitative Unit's Perception of Quality: A Non-Quantitative Reflection on an Australian Change Intervention (Part 1). In: Academy of Marketing Conference: Putting Marketing in its Place, 6-9 July 2009. Academy of Marketing, Melbourne, Australia.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5332
ISBN 9780956009968
Subjects Historical > SEO Classification > 9104 Management and Productivity
Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Keywords ResPubID18506, higher education, Australian university, undergraduate, quality of education, marketing studies
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