The relative importance of selected risk relievers in purchasing a licenced sport team jersey online : A conjoint experiment

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Won, Doyeon and Zhang, Zhu (2010) The relative importance of selected risk relievers in purchasing a licenced sport team jersey online : A conjoint experiment. International Journal of Sport Management, 11 (1). pp. 1-15. ISSN 1546-234X

Item type Article
URI https://vuir.vu.edu.au/id/eprint/7264
Subjects Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Historical > FOR Classification > 1504 Services
Historical > SEO Classification > 9104 Management and Productivity
Keywords ResPubID20461, risk relievers, online purchasing
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