Jegasothy, Kandiah and Havrila, Inka (2010) Analysis of Australian Wine Export Potentials to Russia. European Journal of Management, 10 (2). pp. 54-63. ISSN 1555-4015

Abstract

In this paper a model of import demand for Australian wine to Russia is developed and estimated. The analysis covers the period between 1995 and 2008. The results show that the level of income is one of the strongest determinants of import demand for Australian wine in Russia. The coefficient estimate suggests that one percent increase in real income level leads to approximately 3.2 percent increase in import demand for Australian wine. The real exchange rate, used as a proxy to capture the price effect was shown to be negatively related to the level of wine import. Whereas the estimated coefficient representing population is negative, taking into account that the population level in Russia has been declining, a change in population would have symmetrical effect on wine consumption. The events accounted for in the model seem to have had a positive significant effect on the import demand for Australian wine

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