Breen, John P, King, Brian and Walker, Elizabeth (2010) Engaging tourism enterprises : how operators source information for business improvement. Technical Report. Cooperative Research Centre for Sustainable Tourism, Gold Coast.

Abstract

The consensus from many years of research in the small and medium enterprise (SME) sector is that it is a very diverse group. A proportion of this group consists of highly strategic operators who understand the importance of information to their decision making process. They use business networks and the whole range of stakeholders in their business to gather knowledge. Outside this group, the majority of business operators are much more likely to be tied to the day-to-day operations of their business and really only seek out information when there is an urgent issue to be considered. It is likely that tourism business operators are no different from other business operators in their approach to learning. However, our understanding of the knowledge acquisition practices used by small and medium tourism enterprises (SMTEs) and its implications for improving information provision and utilisation is limited. This research starts to address this gap through several stages of data collection and analysis.

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