Events and Destination Management
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Brown, Graham, Jago, Leo Kenneth, Chalip, Laurence, Ali, Shameem and Mules, Trevor (2011) Events and Destination Management. In: Destination Marketing and Management : Theories and Applications. Wang, Youcheng and Pizam, Abraham, eds. CABI, Wallingford, U.K., pp. 244-258.
Abstract
This chapter will review the way in which events can influence the destinations which host them. It will then describe the findings of research which focused specifically on events and destination branding.
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| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/8749 |
| DOI | 10.1079/9781845937621.0244 |
| ISBN | 9781845937621 (print), 9781845937003 (online) |
| Subjects | Historical > FOR Classification > 1504 Services Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > School of International Business Historical > SEO Classification > 9003 Tourism |
| Keywords | ResPubID24087, event management, tourism, destination branding, Australia |
| Citations in Scopus | 4 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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