Industrial espionage : the legal way
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Higgs, Bronwyn (2005) Industrial espionage : the legal way. Marketing Magazine, Septem. pp. 76-77. ISSN 0819-1131
Abstract
You don't need hidden cameras and tracking devices to collect competitive intelligence for advertising and media planning.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/963 |
| Official URL | http://www.marketingmag.com.au/ |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | marketing, intellectual property, market competition |
| Download/View statistics | View download statistics for this item |
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