Article

Polonsky, Michael Jay, Lefroy, Kathryn, Garma, Romana and Chia, Norman (2011) Strategic and tactical alliances: do environmental non-profits manage them differently? Australasian Marketing Journal, 19 (1). pp. 43-51. ISSN 1441-3582

Polonsky, Michael Jay, Garma, Romana and Chia, Norman (2004) Australian environmental alliances from an environmental NGOs perspective. Journal of marketing theory & practice, 12 (2). pp. 73-86. ISSN 1069-6679